Check out our Birthright Title video – and start making your own with these tips

We don’t have to tell you that video is increasingly important in real estate marketing. In fact, we’ve tried our own hand at it a few times lately. Maybe you noticed our new homepage video as part of a campaign we did with the city of Mt. Juliet. (If not, go look again. We love how it turned out.)

In addition, Birthright Title is proud to have a video section on our Resources page full of clips both from us and the American Land Title Association that you can feel free to pass along to your buyers and sellers. Whether you’ve been in front of the camera for years now or are just getting started, we wanted to fill up this blog with plenty of tips you can use.

In fact, three out of five home shoppers say they are willing to purchase a home solely after a virtual showing these days, and people are watching more video online than ever, meaning now is a perfect time. You’ve heard about the importance of videos of your listings and virtual home tours, but here are some other ways you can use video to your advantage.

Respond to leads in a fun and memorable way. Using tech tools such as BombBomb to respond to customer emails with short videos is a way to stay top-of-mind. It’s all about standing out. Elevating your business with customized video messaging helps build and maintain trust with clients.

Share customer testimonials. A video review or referral can add an extra layer of persuasiveness, personality and authenticity. You can also use the videos on social media and your website, especially if you set up your own YouTube page.

Show off your local expertise. All real estate is local, and video is the perfect way to share your area knowledge in an inviting way. When you create a short clip detailing a particular community you serve can help potential buyers, especially those who live out of town, make informed decisions.

Here are three pieces of advice to get started, get creative, don’t forget about the importance of lighting and editing and be authentic. Not everything has to be polished and ready for the silver screen. People want to see the real you and inviting them in through a camera is a great way to keep building connections.

If you’re already a seasoned pro in front of the camera, we’ve got two tips for you, too. All of these come courtesy of an article from our friends at the National Realtors Association and pertain to clips you’re posting on social media.

• Start with a hook. You have mere seconds to grab attention. Instead of starting your video with a basic introduction of yourself, try something like: “Hey, friends, ever wonder what a million dollars can buy you in [ZIP code]?”
• Don’t forget about text. Did you know many videos on social media are watched sans sound? This is why text overlays and closed captions are so important. Most social platforms have editing tools to easily add these.

Have some fun, and keep creating, and we can’t wait to see you around the Birthright Title closing table again. Reach out to us whenever you need us!