4 ways to make sure AI works for you in 2025

2024 brought its share of twists and turns for real estate, but together, we navigated the challenges to support our partners and clients across Middle Tennessee. Thanks in part to our wonderful partners, Birthright Title helped many families begin exciting new chapters in their home, sweet homes, and their joy is what our team will remember the most.

Now it’s time to lay the foundation for a strong 2025, and that’s what we’re doing with this piece. After all, the new year will still be the time of ChatGPT and the rest of the AI world. When it comes to technology, staying ahead of the curve is crucial. Building on the foundation we’ve established, here are a few more essential tips to maximize ChatGPT’s potential in your real estate practice:

Harness AI for market analysis and other insights. By inputting data about current market conditions, recent sales, and other relevant factors, you can request ChatGPT to generate summaries and forecasts. This can help you better understand shifts in the market and adjust your strategies accordingly. However, while ChatGPT can offer valuable perspectives, it’s important to cross-check its insights with other data sources to ensure accuracy and relevance.
Leverage AI for client communication. From drafting personalized follow-up emails to generating thoughtful responses to client inquiries, ChatGPT can assist in maintaining effective communication with your clients. However, we do have a couple of human tips for you. Be sure to edit, and don’t be afraid to add personal flavor so your messages are authentic and genuine.

Use AI to write property descriptions, virtually stage properties or do other marketing tasks. ChatGPT can help draft engaging listing descriptions to highlight a property’s best features and tell that home’s story. Other platforms, such as Canva for designing, have AI-powered components built in now, too, and there are multiple virtual staging options that use this technology to make everything easier for you.

Stay vigilant against fraud regarding AI – and everything else. Listen, this tech is very helpful, but it comes with risks, too. There have been instances where AI-generated content has been used to manipulate or deceive. To mitigate these risks, ensure that any content produced by ChatGPT is thoroughly reviewed for accuracy and authenticity. One related note: Don’t plug in sensitive information into any AI tool, either. Remember that it’s not just the Grinch looking to steal Christmas right now.

Thank you for a wonderful 2024. Our Birthright Title team is entirely grateful for your business and support, and we can’t wait to see what next year has in store for all of us!